Search Engine Optimization
These days, a website's success depends on its search engine ranking. Even the most stellar graphic design will have no effect on a website's pageview numbers if traffic is minimal or nonexistent.
Search engine optimization aims to have a webpage make the first page of search results for a given phrase.
The first step in optimizing a webpage for search is to include search keywords and phrases in the following page elements:
● page titles
● page descriptions
The next phase is adding inbound links to your own page on other websites. Acquiring more external links to your own webpage will substantially increase its page rank, i.e. its reputation among search engines. The more inbound links your website has, the greater its weight.
You can add external links on your own, or delegate the work to companies specializing in search engine optimization.