Author: Pressley Robert

In the bustling digital marketplace, where countless products vie for attention, the design of a product page emerges as a critical element in the quest to capture consumer interest and foster excitement about a brand’s offerings. A well-crafted product page serves as more than just a platform for displaying merchandise; it becomes a canvas for […]

Pillar pages represent an extensive content format serving as the nucleus of a topic cluster, leading users to associated content within a website. Despite its significance, the role of design in pillar pages often remains underestimated. However, Vev steps in to address this gap by offering a range of pre-built design elements, such as scrollytelling […]

In the realm of digital marketing, distinguishing between a “microsite” and a “landing page” is crucial, despite their apparent similarities. While both aim to convey specific information efficiently, they diverge significantly in their structure, purpose, and user engagement tactics. Deciphering the Landing Page Landing pages serve as entry points to a brand’s website, functioning as […]

In the ever-evolving landscape of web design, horizontal scrolling emerges as a revolutionary technique, challenging the conventional norms of vertical navigation. This paradigm shift prompts designers to rethink user experiences, inviting users to journey sideways through captivating narratives and immersive visuals. Horizontal Scrolling Leaves More Room for Content Traditionally, web design confines content within the […]

Over the span of a couple of decades, web graphics have transitioned from JPEGs to GIFs and PNGs. Despite their widespread usage, these formats frequently fall short in delivering high-quality images. However, a game-changer has emerged: the Lottie animation. Exploring the Marvel of Lottie Animations In the vibrant realm of digital media, Lottie animations emerge […]

Microsites serve as an exemplary instrument for content marketing initiatives, whether it’s for campaigns, the introduction of new products, promotional activities, or any other events that brands aim to spotlight. Typically, these microsites reside on a distinct URL separate from a company’s primary website, although they can also be found as subdomains. But, how does […]

Figma presents a seamless avenue for swiftly crafting static designs and prototypes, yet its capability may appear somewhat limited when endeavoring to flesh out concepts enriched with intricate animations. The challenge lies in conveying transitions effectively to developers through a two-dimensional prototype, which can sometimes lead to a disconnect in conveying ideas comprehensively to clients, […]

The internet provides an incredibly fertile ground for storytelling, offering a plethora of creative avenues. Utilizing animations, illustrations, audio-visual elements, infographics, diverse typography, and other innovative tools, storytellers can weave intricate narratives that transcend conventional formats of mere text and images. These dynamic techniques not only enhance the visual appeal but also effectively captivate and […]

In the realm of digital content consumption, whether one is perusing a news article, a blog entry, or even an advertorial piece, the majority tend to skim through rather than delve into every single word. This behavior stems from the inclination to seek out highlights that stand out, rather than committing to a thorough, word-by-word […]

When it comes to visual storytelling, there is an abundance of methods one can utilize. The methodologies span across different areas such as animated text, charts, illustrations, immersive full-width videos, and even photo scrollytelling experiences, providing dynamic ways of engaging an audience. Regardless of the technique applied, the core objective stays the same: to captivate […]